Staffordshire Day is the day we celebrate everything we love about our county. Every year on May 1st, Staffordshire comes alive with events, activities, competitions and special offers for our residents and visitors to experience.
In 2026, Staffordshire marks 10 years of Staffordshire Day, celebrating the county’s culture creativity, attractions and sense of pride. To bring this milestone to life, a programme of events will take place across Staffordshire and Stoke-on-Trent, showcasing what makes the county distinctive, welcome and full of heart.
Be a part of the Staffy Squad
At the centre of the 2026 event is Staffordshire’s mascot - ‘Staffy’ inspired by the Staffordshire Bull Terrier. He’s active, adventurous and fun, loyal, hardworking and strong – everything that Staffordshire is!
As part of the celebrations, The Staffy Trail will launch and getting involved in The Staffy Trail means that you’re part of a simple, proven model to that will put your local business or visitor experience front and centre.
What is the Staffy Trail?
The Staffy Trail is a collection of heritage and art trails in Stoke-on-Trent City Centre, Stafford and Tamworth, connected by easy transport links. Featuring large-scale sculptures of Staffy designed by local artists and schools, visitors will be encouraged to explore the trails, discovering stories, accessing rewards and spending time with local businesses along the way.
Designed specifically to benefit Staffordshire businesses and visitor attractions, each trail drives footfall into town centres, encourages longer visits and gives businesses a highly visible presence.
Delivered by Making Trails, The Staffy Trail builds on a proven track record of public art trails that attracts tens of thousands of visitors and generate meaningful local spend.
How to get involved with the Staffy Trail
There are many ways to benefit from the trail, including part or sole sponsorship of a Staffy sculpture, donation of prizes or rewards or app sponsorship.
Staffy Sponsorship Opportunities include:
- Staffy purchase = £6,625 (Staffy is the for the purchaser to keep)
- Full sponsorship of a Staffy = £3,750 (The price difference between full sponsorship and purchase of a Staffy indicates that sponsored Staffies may be auctioned off in the future)
- Part sponsorship (up to 5 organisations sponsoring one Staffy) = £800 (where businesses approach as a consortium) to £900 (no consortium)
- App sponsorship – 12 opportunities at £100 each in each of Tamworth, Stafford and Stoke-on-Trent trails - Having your logo and discount / offer on the trail App (spend money and get something else for free / BOGOF)
- Printed trail map (one design, x25,000 printed):
- main sponsorship = £1,500 (only one available)
- smaller display advertising = £100 (10 opportunities across whole county)
Download the Staffy Trail sponsorship pack to find out more.
Interested? We’d love to hear from you
Email staffy@staffordshire.gov.uk and we’ll get right back to you.
Other ways to support Staffordshire Day
Coming soon - free Staffordshire Day 2026 toolkit. If you would like to support the celebrations on social media, there is a free Staffordshire Day toolkit, with graphics and various versions of the Staffordshire Day logo. 2026 Toolkit will be available soon.
