An aerial view of Fenton 104.
The Fenton 104 warehouse and offices has been sold to online retailer Anything4Home, which is relocating to Stoke-on-Trent from Birmingham.
Property consultant, Knight Frank acted on behalf of real estate investment specialist and asset manager, Catella APAM and sold the modern detached 104,000ft² two-story warehouse (situated on Birrell Street, Fenton), working with joint agent, Williams Sillitoe.
Anything4Home sells a range of products via its online department store, from beauty items to lighting, and from toys to stationery - the company has grown to have more than 30 employees since being established in 2007.
The deal to attract a Birmingham-based company to Stoke-on-Trent was supported by Make it Stoke-on-Trent & Staffordshire Investment Service.
Cllr Abi Brown, Leader of Stoke-on-Trent City Council and Cabinet Member for Corporate Resources, Strategy & Partnerships, commented:
“Stoke-on-Trent’s reputation is growing as the place to do business and attracting Anything4Home from Birmingham shows exactly that. It is great news for the city that Anything4Home will be bringing another 45 jobs to the city with its relocation.”
Edward Kennerley, part of Knight Frank’s Midlands Industrial & Logistics team, added:
“We are delighted to have agreed the deal with Anything 4 Home, which had been looking for suitable freehold premises in Birmingham for more than two years.
“There is a lack of freehold second-hand industrial property opportunities across the Midlands and we are seeing a number of owner occupiers that are willing to move cities in order to secure the freehold premises they need to grow their business.”