Inspired to have a go at pottery by Channel 4’s The Great Pottery Throw Down, or learn more about this historic industry?
This feel-good show celebrates creativity, craftsmanship, and those emotional moments that make pottery so special. Even better, it’s filmed right here in Stoke-on-Trent, the World Capital of Ceramics!
Ready to get your hands on some clay? Whether you’re throwing your first pot, decorating iconic British pottery, or exploring centuries of ceramic heritage, Stoke-on-Trent is the ultimate destination for pottery lovers.
Here are five unmissable pottery experiences in Stoke-on-Trent:
1.World of Wedgwood
Celebrate the life of a ceramics industry icon Josiah Wedgwood at World of Wedgwood, where over 250 years of pottery excellence come to life.
World of Wedgwood was awarded Silver in the International Tourism category at the VisitEngland Awards for Excellence 2025 - a testament to its outstanding visitor experience and contribution to England’s tourism industry.
Start your journey in the V&A Wedgwood Collection, home to breathtaking designs and fascinating stories.
Then, dive into the action in the Creative Studios—throw your own pot in the Clay Studio or paint a piece in the Decorating Studio.
Kids can join Potter Tots or Clay Club, and there are specialist workshops like Kintsugi (a Japanese way of fixing broken pottery by joining the pieces back together with gold) for those who want to learn something new.
After all that creativity, indulge in a luxurious Afternoon Tea served on Wedgwood fine bone china - because every masterpiece deserves a treat!
Before you leave, browse the Wedgwood Store & Outlet for stunning souvenirs to take home.
World of Wedgwood is open daily, from 10am to 5pm.
2. Gladstone Pottery Museum
Step back in time at Gladstone Pottery Museum, Britain’s only complete Victorian pottery factory and one of the most atmospheric ways to experience Stoke-on-Trent’s industrial heritage.
Wander through original bottle kilns, cobbled yards, and workshops at the home of The Great Pottery Throw Down, and see how 19th-century pottery was crafted.
Then, roll up your sleeves:
- Wheel-throwing sessions guided by expert potters
- Pottery painting for a less messy creative fix
- Specialist workshops, including traditional Raku firing
The Gladstone Pottery Museum is open to the public from January to October, 10am to 4pm from Wednesdays to Saturdays, and 11am to 4pm on Sundays.
3. Middleport Pottery
Middleport Pottery is the UK’s last working Victorian pottery factory, and home to world-famous Burleigh ware.
Winner of Gold for Small Visitor Attraction of the Year at the Staffordshire & Stoke-on-Trent Tourism Awards 2025, this canal-side gem is celebrated for its outstanding quality and authentic charm.
Beautifully restored by Re‑Form Heritage and nestled beside the Trent & Mersey Canal, this treasure blends heritage with creativity.
- Factory Tours & Heritage Trail: Explore clay-to-cup craftsmanship
- Creative Hub & Shops: Artisan studios, Burleigh Factory Shop, and the Packing House Café
- Afternoon Tea: Pre-book for a relaxing treat
Open daily, 10 am–4 pm. Free parking and easy access by bus, train, or canal boat.
4. Emma Bridgewater Factory
Known for its charming hand-decorated designs and signature sponge patterns, Emma Bridgewater is a British icon—and the Emma Bridgewater Factory is a must-visit!
Personalise your own pottery in the Decorating Studio, choosing from a wide range of ceramic pieces and seasonal designs.
Afterward, relax in the Factory Café with coffee and cake served on Emma Bridgewater pottery, or book a Factory Tour for a behind-the-scenes look at this beloved brand.
Booking ahead is highly recommended, especially during school holidays.
Opening Times: Monday–Saturday: 9:00 am – 5:00 pm - Sunday: 10:00 am – 4:00 pm
5. LoveClay Ceramics Centre
The LoveClay Ceramics Centre was the proud recipient of the Tripadvisor Travellers’ Choice Award 2025, placing it among the top 10% of attractions worldwide thanks to outstanding visitor reviews!
If The Great Pottery Throw Down has inspired your passion for clay, LoveClay is the perfect place to begin your creative journey. Nestled within Valentine Clays in Fenton, this contemporary ceramics hub invites you to explore:
- Pottery Classes & Workshops: From beginner wheel-throwing to advanced glazing
- Creative Experiences: One-off sessions and themed workshops
- Gallery & Events: Inspiring exhibitions from top ceramic artists
LoveClay isn’t just about making pottery—it’s about celebrating creativity in a relaxed, welcoming space.
Opening Times: Monday–Thursday: 9:00 am – 5:00 pm, Friday: 9:00 am – 3:00 pm, Saturday: 10:00 am – 4:00 pm
Things To Do in Stoke-on-Trent
Stoke-on-Trent is bursting with things to do beyond pottery!
Combine your creative adventure with the thrills of the flumes and slides at Waterworld, the UK’s number one indoor aqua park, play a round at Adventure Mini Golf, or role play the day away at the Adventure Mini Village children's activity centre.
Explore the city’s vibrant cultural scene with a visit to The Potteries Museum & Art Gallery, take in a West End show or hilarious stand-up at the Regent Theatre or enjoy live music at the Victoria Hall.
Planning to stay longer? Book into the Hilton Garden Inn Stoke-on-Trent City Centre or Doubletree by Hilton Stoke-on-Trent for comfort and convenience.
Discover more attractions, places to stay, and insider tips for your perfect Stoke-on-Trent getaway at Visit Staffordshire.